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‘Rebloom’ carries deep emotional resonance, intertwined with feelings of liberation. The innate ability to rise above limitations, embracing the opportunity to redefine oneself.

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An Ode to Indian Essence. This collection emanates a palpable aura of strength, echoing the resilience of generations past.

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Haze is inspired by that nostalgic act of viewing memories through a filter. The same  is seen in the collections colours, the blurry floral prints are a reminisce of those golden summers we experienced in our childhood.

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‘Horizon’ Inspired from the hues of the pretty skies, from dawn to dusk, the luminescence of the auroras, the glories and halos.

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Our Story

Aamchoori got its name from a very popular childhood poem ‘Aam Churi Chappan Churi’. It immediately transports you to the time when we used to play out in the streets, running all around, picking out flowers from the garden, catching butterflies and at the same time brings out the calmness of that time, the love and the togetherness. 

Discover Collections

  • Haze

    Haze is inspired by that nostalgic act of viewing memories through a... 

    Haze

  • Horizon

    ‘Horizon’ Inspired from the hues of the pretty skies, from dawn to... 

    Horizon

  • Surmaai

    Surmaai: An Ode to Indian Essence. This collection emanates a palpable aura... 

    Surmaai

  • Rebloom

    ‘Rebloom’ carries deep emotional resonance, intertwined with feelings of liberation. The innate... 

    Rebloom

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EXPLORE ALL

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Isha Bansal
IB

Isha Bansal

The dress fits perfectly and is very pretty & the fabric is extremely soft & comfortable.

Sakshi Chugh
SC

Sakshi Chugh

Tried a bright color for the first time.and it looks beautiful ♥ Nice fabric and fit!! 

Samriti Vijan
SV

Samriti Vijan

The sharara set is extremely beautiful and fits perfectly. Love the color and embroidery is very pretty.

Naina
N

Naina

Love the kaftan, the intricacy of the design and the fabric is really soft.